Why All Companies Need Legal Assistance From Time To Time

When establishing some sort of organization, the owner can easily end up being bogged down with numerous outrageous chores. Furthermore they should think of a business plan, however in addition they have got to target their particular products and center on employing personnel to help assist them. The actual tremendous variety of duties is amongst the reasons entrepreneurs forget about the actual desire for legitimate assistance. Entrepreneurs don’t frequently understand exactly how vital it can be to get business legal advice nowadays.

Surprising legal actions are usually a considerable reason a lot of establishments unexpectedly close up or experience a bunch of disastrous setbacks. Companies and business owners get accused constantly with regard to the strangest reasons. Regardless of how weird a reason may very well be the particular prospective settlement which follows the particular verdict may possibly ruin a person plus everything they’ve toiled so hard to obtain. That is exactly why it’s crucial that you have a business guide to actually stand beside you.

There are a number of legal professionals which focus on taking on cases that entail businesses. These particular attorneys in many cases are very knowledgeable about the allegations corporations usually encounter. For instance, some sort of prosecutor might try and demonstrate the fact that the application of a business’s products is definitely the cause of some kind of bodily injury or condition. That said, in the event an individual’s business is without a doubt accountable for creating or perhaps constructing specific products and solutions, it may be best if you employ a legitimate squad to actually manage your business techniques.

It’s also not rare for companies to need to manage unnecessary lawsuits of which have virtually no legality. However, an owner can’t just depend upon a real judge in order to dispose of a claim whether or not it may sound outrageous. These types of accusations should be addressed with a lawful professional before they develop extra traction. Mind 163 is going to be a well known blog which may have a lot more assistance for those entrepreneurs that happen to be new in the arena of business.

These are just a few bits of legitimate assistance with regards to establishing some kind of successful online business. Yet again, business owners can never be too thorough when first starting. A lawsuit could quite possibly occur abruptly and can possibly trigger a whole lot of financial complications. Concentrate on working directly with a reliable legal team in an effort to defend your interests. Mind163 has lots of reputable information for all those business owners that happen to be trying to stay ready.

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the 21st Century, that there exists
a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion
on what public relations is all about:

* talking to the media on behalf of a client.

* selling a product, service or idea.

* reputation management.

* engineering of perception

* doing good and getting credit for it.

* attracting credit to an organization for doing good and limiting the downside when it does bad

While there is an element of truth in such definitions, most zero in on only part of what public relations is capable of doing, kind of a halfway fundamental premise. Worse, they fail to answer the question, to what end do they lead? Few even mention the REAL end-game — behavior modification — the goal against which all public relations activity must be held accountable.

Here’s my opinion about the fundamental premise of public relations: People act on their perception of the facts leading to behaviors about which something can be done. When public relations creates, changes or reinforces that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.

Even when we feel certain about the fundamental premise of public relations, maybe we should take another look? Because if we are wrong, at best we miss out on public relation’s enormous benefits. At worst, we can damage ourselves and our organizations.

The fundamental premise suggests that, to help achieve true competitive advantage, management must insure that its public relations investment is committed directly to influencing the organization’s most important audiences. And THEN insure that the tacticians efficiently prepare and communicate messages that will influence those audience perceptions and, thus, behaviors. For non-profits or public sector entities, the emphasis would be on achieving the organization’s primary objectives.

What is the alternative when we see some public relations people managing to go through their entire careers without a firm grasp of the fundamental premise of public relations? Their responses to crises, or to requests for well thought-out solutions to public relations problems, reveal a serious lack of understanding. They confuse the basic function of public relations with any number of tactical parts that make up the whole, such as publicity, crisis management or employee relations. Understandably, they feel unsure in approaching public relations problems, then uncertain about what counsel to give their clients. Many, relying on career-long misconceptions about public relations, forge ahead anyway advising the client ineffectively sometimes with damaging, if not dangerous counsel.

In seeking a solution to this challenge to understanding, we cannot rely solely on tactics or even emulate the artillery training commander who tells his student gunners “point your guns in any direction and fire when you feel like it!”

Instead, just as that artillery commander teaches his newbie gunners to carefully analyze their target and precisely what they must do to reach it, so it is with public relations.

Our best opportunity resides at the get-go where we really can make certain our public relations students CLEARLY understand the basic premise of public relations at the beginning of their careers. AND that they have an equally clear understanding of the organizational context — business, non-profit or public sector — in which they will be expected to apply what they have learned, and in which they must operate successfully.

Bushy-tailed and bright with promise, the new generation of public relations professionals must learn that their employer/client wants us to apply our special skills in a way that helps achieve his or her business objectives. And that no matter what strategic plan we create to solve a problem, no matter what tactical program we put in place, at the end of the day we must modify somebody’s behavior if we are to earn our money.

The best part is, when the behavioral changes become apparent, and meet the program’s original behavior modification goal, three benefits appear.
One, the public relations program is a success. Two, by achieving the behavioral goal we set at the beginning, we are using a dependable and accurate public relations performance measurement. And three, when our “reach, persuade and move-to-desired-action” efforts produce a visible modification in the behaviors of those people we wish to influence, we are using public relations’ special strengths to their very best advantage.

Budding professionals should learn at the beginning of their careers that most employers and clients are not primarily interested in our ability to fraternize with the media, communicate or paint images. Nor are they especially fascinated with our efforts to identify target audiences, set public relations goals and strategies, write persuasive messages, select communications tactics, et al.

What the employer/client invariably DOES want is a change in the behaviors of certain key audiences which leads directly to the achievement of their business objectives. Hence, the emphasis in this article on careful planning for altered key audience perceptions and modified behaviors.

Which explains why quality preparation and the degree of behavioral change it produces, defines success or failure for a public relations program. Done correctly, when public relations results in modified behaviors among groups of people vitally important to any organization, we could be talking about nothing less than its survival.

But why, young people, do we feel so strongly about the fundamental premise of public relations? Because some of us have learned from leaders in the field, from mentors and from long years of experience that there are only three ways a public relations effort can impact behavior: create opinion where it doesn’t exist, reinforce existing opinion or change that opinion. No surprise that the process by which those goals are realized is known as public relations. While behavior is the goal, and a host of communications tactics are the tools, our strategy is the leverage provided by public opinion.

We also learned the hard way that when your employer/client starts looking for a return on his or her public relations investment, it becomes clear in a hurry that the goal MUST be the kind of change in the behaviors of key stakeholders that leads directly to achieving business objectives.

I also believe that we should advise our newcomers that if their employers/clients ever say they’re not getting the behavior changes they paid for, they’re probably wasting the money they’re spending on public relations.

Here’s why I say that. Once again, we know that people act on their perception of the facts, that those perceptions lead to certain behaviors, and that something can be done about those perceptions and behaviors that leads to achieving the employer/client’s business objectives.

Which means s/he really CAN establish the desired behavior change up front, then insist on getting that result before pronouncing the public relations effort a success.

In other words, the way to increase their comfort level about their public relations investment, is to make certain that investment produces the behavior modification they said they wanted at the beginning of the program,

That way, they KNOW they’re getting their money’s worth.

I would be remiss here if I omitted reference to the difficulties those new to the field will encounter in attempting to evaluate public relations performance. Often, they will find themselves using highly-subjective, very limited and only partially applicable performance judgments. Among them, inquiry generation, story content analysis, gross impressions and even advertising value equivalent to the publicity space obtained.

The main reason for this sorry state of affairs is the lack of affordable public opinion survey products that could demonstrate conclusively that the public relations perception and behavioral goal set at the beginning of the program was, in fact, achieved. Usually, opinion surveys adequate to the job of establishing beyond doubt that a behavioral goal was achieved, are cost-prohibitive, often far in excess of the overall cost of the public relations program itself!

However, young people, all is not lost. Obviously, some behavioral changes are immediately visible, such as customers returning to showrooms, environmental activists abandoning plant gate protests or a rapidly improving job retention rate. We follow less obvious behavioral change by monitoring indicators that directly impact behavior such as comments in community meetings and business speeches, local newspaper, radio and TV editorials, emails from target audience members and thought-leaders, and public statements by political figures and local celebrities.

We even shadow our own communications tactics trying to monitor their impact on audience perception — tactics such as face-to-face meetings, Internet ezines and email, hand-placed newspaper and magazine feature articles and broadcast appearances, special consumer briefings, news releases, announcement luncheons, onsite media interviews, facility tours, brochures and even special events like promotional contests, financial road shows, awards ceremonies, trade conventions, celebrity appearances and open houses — each designed to impact individual perception and behavior.

And it does work — we ARE able to demonstrate an impact on perception and behavior for the employer/client. But affordable professional opinion/behavioral surveys would be the best solution. Clearly, solving this problem remains a major challenge for both the public relations and survey disciplines.

One more piece of advice for the soon-to-be public relations professional. As we begin to achieve proficiency in public relations, an action pathway to success also begins to appear:

* identify the problem

* identify target audiences

* set the public relations goal

* set the public relations strategy

* prepare persuasive messages

* select and implement key communications tactics

* monitor progress

* and the end game? Meet the behavior modification goal.

I hope these remarks contribute to a broadened understanding of the fundamental function of public relations in our organizations, especially among our entry-level colleagues. In particular, how it can strengthen relationships with those important groups of people — those target audiences, those “publics” whose perceptions and behaviors can help or hinder the achievement of our employer/client’s business objectives.

A final thought for those entering or planning to enter the field of public relations — you’ll know you’ve arrived at each public relations end game when the changes in behaviors become truly apparent through feedback such as increased numbers of positive media reports, encouraging supplier and thought-leader comment, and increasingly upbeat employee and community chatter.

In other words, sound strategy combined with effective tactics leads directly to the bottom line — altered perceptions, modified behaviors, and a public relations homerun.

Please feel free to publish this article and resource box
in your ezine, newsletter, offline publication or website.
A copy would be appreciated at bobkelly@TNI.net.

Robert A. Kelly © 2005.

Exploring Public Relations

Since the dawn of civilization, the children of Adam and Eve have had the art of developing relations. Right from individuals to the nations, the significance of being interlinked and connected has been deeply understood. We, the human beings, are truly ‘the social animals’. No doubt, change is inevitable. From tribal men to Cyber Souls, a lot of things including cultures, religions, choices of dresses and foods, ways of living and the communication skills have been changed so far. Nothing in the world remains constant, but only the change itself. Individuals as well as nations have their own needs and interests. From a consumer to producer, the world of needs and interests need to be well protected and well promoted. The best way to be more civilized is to be more advanced in public relations.

Public Relations (PR) is a kind of ”promotion intended to create goodwill for a person or institution.” (Word Net Web) Like all other fields, the World Wide Web has also digitalized Public Relations. Just with some electronic clicks, the relations are getting worst on one hand; and the best on the other. In present era when the scenarios are changing so rapidly, the field of Public Relations has also become very fast. In such speedy competitive environment, it has become challenging both for the persons and the organizations to maintain their goodwill the way it is meant to be. No matter what it takes to build the image, efforts are being made; policies are being drafted. Gone are the days when we had plenty of time to build our image. Now, it is happening in micro seconds and beyond. The process of image building is being painted on the canvass of tiny bits and megabytes.

The inhabitants of ‘Global Village’ are sharing their views and news online. The impact of being online for a purpose remains afresh at offline mode. The relations are being created and destroyed with a furious speed. It becomes hard, sometimes, to slow down the ongoing process of public relations. It is worth mentioning that speed, for some persons and institutions, is exploring new vistas both in productive and non-productive way. It depends upon the ‘Men behind the Gun’ i.e. the Public Relation Officers to combat the speed with a big hope to cope it professionally. Those persons, institutions and organizations, who have planned their public relation programs well, shall proudly survive in the years to come. On the other hand, those who are unaware of the ‘Need for Speed, to tailor their relations’ shall be left behind helpless and miserable.

Having learnt a few precious lessons from World War I and II, the advanced countries have become teachers and preachers for having public relations among all governments. Without having defined the boundaries and limits of future relations, the persons as well as nations suffer a lot. Surely, we cannot afford another war of such a terrible volume of destructions. Any single clash might lead the nations into a catastrophic situation once again. The Global Image Building of Mankind is all that we need.

Whatever the nature of relationship is, one thing remains common i.e. seeking attention. It is a must in the relations that our status be set as ‘available’ all the time. Any sort of sheer carelessness would spoil the beauty and pollute the ponds of mutual understanding. As a result, the devastating elements would crush the innocence of constructive thoughts. This is the lesson that we learnt from World War II.

Individuals depart and nations fight when certain issues remain un-attended when they were demanding ‘Intensive Care’. A product loses its image if not advertised attentively. A driver may crash the car being unaware of the intensity of attention that is needed on the road. Likewise, public relations professionals need to know the ingredients required to cook the food of marvelous taste. In terms of professionalism, there are three things obligatory in hitting the target accurately:

– First, we need to point the gun in a right direction;

– Secondly, we need to control the rate of breaths; and

– Finally we need to hit the target with a confidence of hitting it accurately.

Same is the case in public relations. In public relations, the story starts from a mission statement; it becomes a mission; the mission is accomplished. More expert the professionals, better the public relations. All we need to do is to value the values of all without any criminal intention but a gesture of friendly attention. Products or producers, consumptions or consumers and above all; living souls or life itself demand for the advocacy and propagation of Global Public Relations all around the world so that the human civilization could be made exemplary for all other creatures, seen or un-seen.

The Important Role Of Public Relations

Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.

Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and to institute new ways of setting up a two-way flow of information and understanding.

Public relations is effective in helping:

* Corporations convey information about their products or services to potential customers

* Corporations reach local government and legislators

* Politicians attract votes and raise money, and craft their public image and legacy

* Non-profit organizations, including schools, hospitals, social service agencies etc. boost support of their programs such as awareness programs, fund-raising programs, and to increase patronage of their services

Public relations in present times employs diverse techniques such as opinion polling and focus groups to evaluate public opinion, combined with a variety of high-tech techniques for distributing information on behalf of their clients, including the internet, satellite feeds, broadcast faxes, and database-driven phone banks.

As public image is important to all organizations and prominent personalities the role of public relations specialist becomes pertinent in crisis situations. Public relations agencies provide important and timely transmission of information that helps save the face of the organization. In the words of the Public Relations Society of America (PRSA), “Public relations helps an organization and its public adopt mutually to one another.”

Experienced public relations agencies have formulation press releases into which they can plug the company news, as well as a targeted list of publications for their industry. Truly good public relations agencies generally have a good working relationship with key reporters, boosting their chances of getting coverage. Some public relations agencies deal only with large, established clients, while smaller boutique public relations agencies specialize in certain areas.

At present public relations as a career option exists in private companies or government institutions that actively market their product, service and facilities. Public relations training courses are widespread in educational institutions. According to the U.S. Bureau of Labor Statistics, there were 122,000 public relations specialists in the United States in 1998 and approximately 485,000 advertising, marketing, and public relations managers working in all industries.

Most public relations practitioners are recruited from the ranks of journalism. Public relations officers are highly trained professionals with expertise and knowledge in many areas, for example shareholder management during a crisis, the evolving role of the in-house public relations professional, account management skills for public relations, an introduction to financial public relations, an introduction to consumer public relations, an introduction to public relations software etc.

The Basics of Public Relations

Public Relations, know to most simply as PR, is becoming more and more popular. Technology has advanced with new methods of communication creating numerous avenues for organizations and individuals to interact with the public. If you or your business is new to the whole PR concept, let us help you explore the basis.

What is Public Relations?

Public Relations is defined as “an activity aimed at increasing communication and understanding between an organization or individual and the public.” It is a means to help an organization and the public adapt mutually to each other.

Typically, Public Relations activity is managed by a PR Firm or expert in the field. The experts use editorial outlets, magazines, newspapers, television broadcasts, special events, and newer tools like the internet and social media to convey a message and create an identity for their clients- a organization or individual.

The experts in the PR Firm are able to anticipate, analyze, and interpret public opinion, attitudes, and issues. They will use their knowledge to convey messages or an identity that will leave a positive impression on the audience.

How does Public Relations help a company or individual?

Public Relations experts are familiar with the necessary tools to communicate with the public. They handle news releases, public service announcements, editorials, interviews, photos and videos, special events, press meetings, and public speaking opportunities.

The overall goal of PR is to win favor with the general public. This could be for a product, a service, a company brand, or an individual name. PR experts use the tools mentioned above to add credibility and authority, promote a product or service, or increase awareness of a message. It is a way for an organization or individual to get the word out in an effective and widespread manner, which will in turn lead to a favorable public response.

Who benefits from using a Public Relations Firm?

Having knowledgeable and experienced experts in the PR field can help just about anyone. Some of the most common users of PR are large brand name companies, celebrities, or professional athletes. They need to reach the public often for announcements or to promote a product or service.

Other users include businesses, trade unions, government agencies, foundations, hospitals, schools, or religious groups. How to find a Public Relations Firm?

Get Results From Your Public Relations Firm: Do’s and Don’ts for Start-Ups Seeking Publicity

Most new business owners know the value of publicity for promoting their company’s reputation and selling their product or service. However, many don’t know how to go about getting it. They may hire a public relations firm – a good idea even for start-ups – then be disappointed with the results.

This does not have to be the case. If you are the owner of a new business, you can have a successful working relationship with your public relations firm and achieve your goals simply by following some basic guidelines.

Here are some Do’s and Don’ts that should put you on the right track.

DO:

1. Expect honest representation. Your public relations firm should have a good idea of what will – and will not – get attention in the news media. They should also know the best media outlets and reporters to approach to get editorial coverage for your business. Listen to them. Problems in a PR firm-client relationship often stem from public relations counselors going against their better judgment and pitching a story they know will not fly, just to please an insistent client. Media pitches for a company with a reputation of sending out material that isn’t newsworthy are likely to be ignored.

2. Communicate everything about your business to your public relations counselor – not just what you think he or she needs to know. You may have some hidden gems of stories in your business that you – being an insider and not attuned to media interests – may not think are all that interesting. You should also share information about any potential problems or embarrassing situations. A PR professional will keep your confidences and help you manage negative publicity, should it occur.

3. Ask for a crisis communication plan. You may never have to utilize it – and let’s hope that’s true – but having a crisis communication plan in place and circulated among top officers of your company will come in handy to tap down negative stories before they balloon into major problems that could damage your company’s reputation.

4. Have a media contact procedure in place. Everyone – from the receptionist to the president – needs to know what to do if and when the media calls. The best advice is to have everyone refer calls from the news media to the public relations firm. They can sort out all the particulars and arrange for any interviews.

5. Respond quickly to interview requests as they are presented to you by your public relations person. Media interviews are an opportunity for you to present your company the way you want it presented. But reporters have deadlines; if you aren’t available, they will interview someone else, and you may miss out on an opportunity to get positive media coverage.

DON’T:

1. Expect a guarantee. Media coverage cannot be guaranteed, unless you do a “pay-for-play” agreement with a particular publication, in which you buy advertising and get an article on your company in return. Other than that type of arrangement – usually referred to as an “advertorial” – no public relations firm can, or should, guarantee coverage.

2. Be a one-hit wonder. One big round of publicity is not going to carry you very far. A good public relations program is an ongoing enterprise, and often a “drip-drip-drip” strategy is better than a one-time splashy feature.

3. Be caught unprepared. Ask for media training. You may be a great communicator in many ways, but doing a media interview is a special skill. Having some knowledge of how the media works, developing strong messages, and practicing delivering them will make you a better, more confident company representative.

4. Expect media coverage to do it all. There are many other ways to reach your targeted audience, including social media, marketing communications, and opportunities for direct engagement. A good PR person will look at your firm – its goals, its product or service offerings, its target markets – and design a communication strategy specific to your needs.

5. Be discouraged if your plan takes a while to get off the ground. You want to have everything – messages, action plan, trained spokespersons, etc. – in place before you go public. First impressions are lasting ones.

Know The Reasons To Use Public Relations For Your Business: A Checklist of Considerations

WHAT IS PR and WHY USE IT?
There are many possible reasons for using the powerful practice of public relations. First, let’s make sure we are on the same page when it comes to the definition of public relations. Public relations is also called media relations. The terms are used interchangeably though doing so is not completely accurate. Public relations obviously involves dealing with the public, while media relations deals with the media. The terms tend to be used interchangeably because it is through the media that we reach the public using this practice.

I’ve found in my adventures with my small business clients that starting out, most of them don’t have a clue about what public relations is or the power of its use. Small business owners rarely realize that sharing the stories -the news- of their businesses or brands through media outlets exposes their businesses in a way advertising can never accomplish.

Public relations is the practice, the art, of generating public interest in your business, message, product, service or what have you, using the distribution of your message through the media. In this age of information, that now includes “new media.”

This means getting your stories to the press online and off. Whether you realize it or not there are people whose job it is to get stories placed with the media. While media in this context includes social and online outlets, PR professionals are experts in NEWS media. These professionals are publicists and when they achieve their goals… it’s called publicity.

Articles in newspapers, magazines, newsletters, appearances on television and radio talk shows are generated by someone contacting those media outlets and convincing those outlets to discuss, interview, write about or otherwise put the message out there where the public can read, watch or hear it. Event publicity may even include allowing the public to EXPERIENCE your brand through live interaction and/or demonstration. In every instance of public relations, there are established standard practices of doing so and PR specialists, expert at getting it done.

The use of publicity -and PR professionals- is the primary way savvy business people these days successfully launch, grow and brand business.

KNOW WHAT YOU WANT: Use Publicity To Get It
Public relations can be reactionary, used in response to current trends or incidents, or to send out responses to company challenges, mishaps and scandals. There is a whole industry of PR professionals who specialize in “crisis management.” Conversely, proactive PR is designed to shape the public’s positive perception of you on an ongoing schedule, not to only produce stories when there is an event or in response to problems. Proactive PR is planned and executed on strategy that brands.

To take advantage of proactive PR, you must first decide what you want to achieve. Whether we’re talking about your product, service, new business model, retail store, organization, vision for change, book, stage play, art exhibit, or web site, whatever it is you’ve got going on, you need to decide what you ultimately what from it right away and into the long-term future.

CONSIDER
Do you want to grow from small business to big business? To eventually take your business public or sell it? Do you want local recognition or national fame and fortune? Do you intend to “go global?” To franchise? Are you in or planning an expansion? Think about those things then use the following checklist. This list, though comprehensive, is inherently incomplete. Use the list to trigger your thought process to decide your publicity goals. Use it by completing the following statement; check off and add as many (endings) as you like.

I want my public relations efforts to:
• Increase my visibility and name recognition.
• Increase my company’s visibility and name recognition.
• Increase my income.
• Increase traffic (retail, online).
• Generate recognition for members of my staff.
• Announce major achievements.
• Build (my brand) credibility in the industries I’m involved in.
• Change a misconception.
• Generate interest to attract investors.
• Help expose and build events.
• Generate or increase event attendance.
• Generate or increase membership.
• Expand my customer base.
• Build public awareness.
• Generate support.
• Attract volunteers.
• Enhance personnel recruitment efforts.
• Sell.
• Generate more publicity.

THINK FIRST
So, when going into business; developing a product, project or brand; expanding a company or planning ANYTHING that involves the need to communicate publicly, THINK FIRST. Your reasons for establishing a public relations program for your business shape your approach for developing, and dictate the angle or “spin” of, each of your publicity messages. Your reasons for using PR guide your message goals, objectives and your means of delivery. The reasons you choose for implementing public relations serve as foundation for, as well as leverage to build on, the marketplace perception you receive and the results you achieve.

The Role of Public Relations in an Organization

Everyone knows that several factors are responsible for the success story of an organization. These factors include reputation and image of an organization and communication with public. Public relations are concerned with reputation, image and communication of public and organization. The enhancement of reputation of an organization is a main goal of Public Relation Department. The employees of Public Relations are known as PR. They represent the company in outside world at its best.

In the highly competitive world of modern business, every organization needs a stand in the crowd and to uniquely identify in front of public and media. PR basically engage with development of suitable relations of any organization with public via different communication media and tools. These Relations are those necessary activities which assess and determine belief, approach, and thinking of public towards organization. Public and media play an integral role in the development of business. Public is the ultimate buyer of our products and media is responsible for selling of these products. PR helps any organization to attain its full prospective. They provide feedback of public to company.

The role of PR in an organization is immense and wider scope, which includes:

  1. Prepare feedback from public and decide the areas of improvement in organization.
  2. Create rapport and goodwill of organization in the key market and public.
  3. Image and reputation of company in different magazines and articles in media and its publications.
  4. Evaluate and monitor media tools for public views and comments regarding company and its reputation.
  5. PR is also a part of marketing communication, which involves in advertising, direct sales and promotions.

Several functions are associated with PR in an organization. The main functions are community relationship, crisis communication, financial relations, employee’s relations, and government and political relations.

Community relations refer to those activities which bridge the gap between company and community. The main goal is to improve image and reputation of organization in any community. Crisis communications give the right and accurate information about organization in the time of any mishappening and accident. Wrong information leads to negative image of organization. PR plays an important part to update public in the time of emergencies and natural calamities. Financial relations provide information to the investors and stakeholders. It communicates with all types of groups and individuals for accurate operation of business. These activities enhance goodwill and image of organization.

Employee relations are the way to interact with customers in several ways. The employee’s reputation is the key player in company’s reputation. Political and government relations define influence for policymaking and different legislation for the betterment of organization.

We can say that PR is the basic of firm relationship between public and organization. The strong bonding of the companies and customers is the key goal of Public Relations.

Find Out If You Have What It Takes For Public Relations

So you’ve decided to be a Public Relations person and you aren’t sure what it takes or you think you know what it’s all about but haven’t really mastered it. Here you will learn very quickly what PR is and what opportunities available to you, even the ones you don’t readily hear about like Public Relations Measurement.

What are Public Relations?

Just by the title you can catch a glimpse of what public relations really are and that is simply the ability to relate to the public. However, it is deeper than just that; it is the ability to handle all kinds of people and all kinds of conflict and to be able to put out fires in a diplomatic way that appeases the injured while not destroying the company or causing an international incident and not necessarily admitting guilt. You wear many hats as a public relations officer and depending on who you work for whether it is a small or large company or the Sheriff’s office, or maybe the president! Hey you have to dream big or don’t dream at all! You have to be able to switch gears, lie well sometimes and through all this be emotionally controlled.

How do I qualify?

In general, most public relations careers require at the very least a degree in communications. This will bring the most opportunity and you will most times become eligible for an internship. This means that while you are in school a company may sponsor you as an intern which is the best way to gain the experience you need to thrive in the business and it will also get you noticed first. Many interns will get put on as a permanent PR person at the company at a lower level. This means working on a team and maybe doing a lower position like Public Relations Measurement. You will also get exposed to other field related opportunities but be aware that if you are interning with a company they may ask you to sign a contract to work for them for a certain time period.

How do I know if I have what it takes?

And last but not least, here are the personality traits that a public relations officer should possess.

• Excellent communication skills

• Excellent written and verbal skills

• Ability to be unbiased and emotionally controlled

• Ability to appear and speak in public often and when necessary

• Ability for a perfect attendance record

• Ability to withhold prejudices and bias against any race, color, creed or religion

These are the top few that you absolutely must possess. However, If you are missing some you still have a choice. You can either focus on developing them or you can hire a Public Relations Measurement officer. This is the person that will measure a company’s success and image with the public and report it back to the owner.

Public Relations Jobs

In this article, I will describe the career profile of public relations jobs for you since an increasing number of people are opting for jobs in public relations.

Career profile

In PR careers especially in small organizations, the PR personnel directing public relations or handling an individual’s publicity or public image, often has to deal with the job’s every single aspect which can be quite stressful and involves huge responsibility. These kinds of PR personnel have to conduct research, make planning, contact people and also prepare or supervise the preparation of materials that have to be distributed.

Another job of theirs is to offer support for marketing people by handling sales promotion or advertising. In contrast, the most important public relations officer in large corporations is usually the vice president who often sits down with the other executives and develops policies and overall plans. Public relationists in PR departments are employed for researching, writing, preparing materials, responding to queries and maintaining contacts.

Some other roles in public relations careers that employees have to play are contacting media people who will broadcast or print the material prepared by PR personnel of a company, drafting of press releases, arranging press meets and so on.

In public relations employment, an employee has to prepare magazine articles, newspaper stories, television or radio or new media special reports and releases. Work in public relations departments means preparing,say, a press release, the subject matter of which might be description of an organization, the role it plays in its community and the kinds of positive policies it has spearheaded for employees.

Just to give you an example, a press release might revolve around the description of a public issue, like the environment or energy or health and what methods and lines the organization has adopted to advance that particular issue.

In public relations employment, PR personnel also have to perform the duties of crisis management.

Often negative things occur, such as, due to some kind of accident or explosion, there are losses of lives or workers are injured in factories – such industrial accidents are very common. The oil spill in the Gulf of México that has caused widespread environmental damage and is being billed as an ecological disaster and which has crippled the fishing industry in 5 coastal states in southern USA is a case in point.

Under such crisis circumstances, a PR specialist will act as the company’s spokesperson; deftly handle media questions or vicious media attacks; state the company’s position on how it is treating or handling the accident and maintain the company’s positive public image.

Most politicians hire specialists in public relations jobs to portray poor public approval rating in positive lights.